ROI based Corporate Social Media Strategies
If you think that using a Social Media Strategy is just about having presences on LinkedIn, Facebook or Twitter, you will not succeed in getting any ROI out of these activities for your company. More than 93% of corporate social media strategies fails to deliver a return on investment so be sure that you are able to distinguish 'Value' from enthusiasm first in using new media.

In general
Having a proper Social Media Strategy is essential if you want to connect to your clients in a way that adds Value to your business these days. First you need to be 'found' online and after that, you need to be able to search and interact with the right people online avoiding those that just cost you time and don't add any Value to your real life business goals.

The internet is changing rapidly, it is no longer a place where you just have 'a website' and hope that the clients will find it, it now has reached our TV's, set top boxes, game-computers, videos, navigation hardware, etc. through widgets which form the new internet. Your clients want to be served anywhere on every platform using their favorite widgets on their favorite networking portal. Since you don't have the time to use and manage all those thousands of tools and portals, you will quickly notice that you need a web 2.0 and 3.0 strategy aggregating everything into manageable centralized actions.


Knowing about strategies in RSS streams, widgets, tweets, instant (video / audio) messaging and networking portals makes the difference. Not just by using the 'tools' but by doing it in a targeted manner in a 'targeted way':

You need to know 'where and how' to find the right people with a minimum of time and effort spend online which leaves you a maximum of time with valued people in real life business.
For anyone or any company starting an online strategy it is recommended to begin with the novice course. This course gives you a general impression on what is going on in the rapidly changing world of Web 2.0. It will answer the question: what is important to me and my company? What do I need to do to form a feasible online strategy? How can I reach my customers online in an easy way, without spending too much time.

In Holland I give seminars about using successful social networking strategies and applications. My system is known there as the 5 G's of Van den Bel, This doesn't translate very well in English but in a best effort you can read about ETOS here

Focus points:

- Using social networks in general
- How to create an effective Profile
- Using and making quantity and quality networks
- How to create a network on e.g. LinkedIn (I also give courses on how to use LinkedIn
or Twitter effectively)
- Evolution from web 1.0 to web 2.0 online strategies
- Make your (company) profile visible for search engines such as Google
- Using easy deep search tools (not Google but targeted searches) for online sourcing


General, other information
My vision about effective online networking & recommendations

You can schedule an appointment with me for a free introduction using this form (fees are mentioned there as well).