A note of caution in selecting online networking strategists

[Ray van den Bel]

Beware of non-qualified 'online strategists'
Sadly, in online networking there are a lot of people offering their 'expertise' as online (networking) strategists. I am not telling you this to prompt you to hire me. In fact, as you are reading this, I probably am fully booked already. But if you decide to hire someone else do beware of people offering you a course in online networking for e.g. LinkedIn and blogging without underlying vision or working strategy.

Remember
Your candidate can be anywhere on any social network, or not be using social networks at all, because it is a good candidate. Good candidates are not 'wanting' or status seeking candidates, they are self-conscious and probably are more likely to have their own blog or website rather than to use all these social networks. If your 'adviser' doesn't have a viable syndicated online strategy to answer this fact, you can safe yourself your time and money hiring him/her.

'Syndication', 'going from quantity to quality in online networking' are the key-words. Look for those in the offerings of your online strategist.