Measuring your online strategy ROI, some metrics and analytic tools

There have been quite some studies about measuring the added value and ROI of community strategies. I have collected some studies from the internet and added them to the attached document.

My opinion: keep things simple by just trying things out. Your targeted group of customers is always different to the group of customers in the research documents. Understanding the networking styles of your customers and acting towards that makes all the difference in creating measurable value for them and thus ROI.

Attachments:

online community strategies and analytics.pdf, 89 KB

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The Power and Tools of OpenNetworkers.info is well recognized by the Mashable.com review:

7. Open Networkers

Open Networkers has over 5,000 members who are actively (and professionally) networking. The big differentiator with this community is the sheer amount of tools you have, such as their own toolbar, a website creator, gadgets and widgets, and a collection of RSS feeds in the site you can subscribe to. On the main page, you have your typical blog post collection and discussion threads, but also a FriendFeed (FriendFeed reviews) syndication of the latest web 2.0 developments. They have their own networking handbooks and a lot more.

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